The Seven Steps to Marketing Your Home For All It's Worth!

The first step in selling your home is to create a 32 point marketing plan unique to your home and the personal and financial goals you wish to attain. This marketing plan will have a strong online and mobile strategy and will be key to presenting your home to the most buyers possible. The goal is to sell your home at the highest possible price, in the shortest possible time with the least amount of stress in your life.

Planning and Preparation

The first two weeks your home is on the market are the most important. Real estate technology offers home buyers the opportunity to be immediately notified when a home matching their criteria hits the market. The online viewing traffic will be at its peak. Your home will be compared to every other home on the market in your price range and area. Creating a good first impression with a well-polished, well presented home will attract more attention and consideration.

A critical part of preparing your home for sale is determining the right listing price. Overpriced homes often stay on the market longer. The longer a home is on the market, the greater the potential for a lower eventual selling price relative to the original asking price. The right listing price determined from current market values tends to produce the best results.

  • Home Preparation
  • Market Planning
  • Staging (as needed)
  • Photography
  • Videography
  • Copywriting
  • Event Planning

Online Marketing

92% of home buyers begin their home search online.* Reaching this audience requires a comprehensive online marketing strategy designed to give your home the breadth and quality of exposure it deserves.

Your home's online strategy begins with a thorough listing entry on the California Regional Multiple Listing Service (CRMLS) where it is immediately available to over 30,000 real estate agents. Next, we automatically distribute your home's listing to 900+ websites making your home's marketing information, photography, videos and tours available around the world.

Your home's online strategy may also include a unique property website. This custom website becomes a powerful resource for delivering an expanded marketing message. Your home's site is optimized for the various search engines helping to rank as high as possible on Google, Yahoo, Bing and others.

  • Listing on the Calfironia Regional Multiple Listing Service (CRMLS)
  • Distribution to 900+ Websites
  • Showcasing on Leading Real Estate Portals
  • Custom Property Website
  • Custom Virtual Tour
  • Email Marketing and Distribution
  • Search Engine Optimization

*Source: National Association of Realtors 2013 Profile of Home Buyers and Sellers.

Mobile Marketing

45% of home buyers reported using a mobile or tablet website or application to search for their home. 22% of mobile searchers reported they ultimately found their new home with a mobile application.* Your home's marketing information, photography, videos and tours will be available on a variety of mobile applications. Your home's unique website will be mobile compatible. The Coldwell Banker Residential Brokerage website is both tablet and mobile compatible.

  • Custom Mobile Property Website
  • One-touch Connect Technology
  • Mobile Compatible Virtual Tour
  • Search Engine Optimization
  • Coldwell Banker Mobile App

*Source: National Association of Realtors 2013 Profile of Home Buyers and Sellers.

Social Media Marketing

Just as the internet has changed the way home buyers search for homes, social media has given them a new way to engage with agents one-on-one. The social media sites for marketing your home may include -- YouTube™, Facebook®, LinkedIn®, Twitter® and/or Pinterest®. Links to your home's listings, website, blog posts and video tours may be shared across one or more sites.

Print Marketing

With the support of our talented design and production team, your home's brochures, announcements, invitations and direct mail pieces will attract attention and leave a quality lasting impression in the minds of prospective buyers and their agents.

  • Full Color Brochures
  • Property Announcements
  • Event Invitations
  • Direct Mail Pieces (Just Listed, Open House, Just Sold)


While most property advertising is done on the internet today, in some instances it may also be important to advertise your home in one or more key print publications. This may include Coast Magazine, Distinctive Homes, Haute Living, Orange Coast Magazine, Newport Beach Magazine or Riviera Magazine. Open houses are often advertised in the Daily Pilot, Orange County Register, Newport Beach Independent, and/or Orange County Business Journal.

Advertisements in online versions of publications such as the Wall Street Journal, New York Times, Los Angeles Times, Daily Pilot, Orange County Register and the Robb Report are often incorporated into my marketing plans.

  • Select Print Publications
  • Select Digital Publications
  • Open House Directories and Websites
  • Select Social Media Platforms

Networking and Events

88% of home buyers purchased their home through a real estate agent.*

  • Broker Previews
  • Weekend Open Houses
  • Evening Open Houses
  • Schedule Private Showing

*Source: National Association of Realtors 2013 Profile of Home Buyers and Sellers.