About Coldwell Banker Previews International®

A Story of Leadership

Coldwell Banker® is the oldest and most established residential real estate franchise system in North America, and it is known as one of the most innovative, forward-thinking real estate brands today. Its story of leadership, innovation and success dates back to San Francisco in 1906. After a devastating earthquake, a young real estate agent, Colbert Coldwell saw the need for trusted, honest and knowledgeable real estate services to help the city rebuild. A few years later, Benjamin Arthur Banker came on board and later became a partner. The founding tradition and heritage of providing professionalism and superior customer service remains the core of the Coldwell Banker philosophy more than 105 years later.

Today, the Coldwell Banker network has extended internationally. An industry pioneer for more than a century through up and down markets, Coldwell Banker has trailblazed new paths in real estate at every opportunity. Coldwell Banker was the first full-service real estate brand to launch a national website, stream listing videos online, create social media and iPad applications, design mobile-friendly sites and more. Coldwell Banker will "never stop moving" and will always be at the forefront of providing exemplary service and trusted counsel to home sellers and buyers, in addition to best-in-class support and educational tools for its network of real estate professionals.


The Previews Difference

As one of the luxury real estate leaders for 80 years, the Coldwell Banker Previews International® program continues to leverage sophisticated real estate marketing tools and international connections that attract the most qualified luxury home buyers to your home. Enlist a Previews® Specialist to show you how our heritage and expertise can make a difference in your next sale or acquisition of a luxury home.

History

The Coldwell Banker Previews International program has been a world leader in the marketing of luxury homes since 1933. The Previews® program was acquired by Coldwell Banker Real Estate LLC in 1980. The exclusive group of certified Coldwell Banker Previews International Property Specialists make up 8.5% of the Coldwell Banker® affiliate sales professionals worldwide.

Recognition

The Previews® program has a track record of being selected to represent some of the world's most exquisite properties. In 2013, Coldwell Banker Previews International® Property Specialists sold four of the top six most expensive properties in the U.S. according to Forbes*: Casa Casuarina in Miami, FL and Le-Palaise - The Crescent Palace in Beverly Hills, CA.

With claims as impressive as these, it is easy to understand that Previews Specialists are trained to satisfy the unique needs of the buyers and sellers of the world's most desirable properties.


Content courtesy of ColdwellBankerPreviews.com and ColdwellBanker.com. *Forbes.com December, 2013